What is CPD? 'The proactive maintenance and extension of professional knowledge, skills and personal qualities required to drive responsible practice throughout working life.' CPD is your personal commitment to being professional, remaining current, continuously seeking to improve and having a way of proving it to an employer, or your peers. Increased valued by employers, this is not about getting a qualification; it’s about proving you are serious about your career. At The Chartered Institute of Marketing (CIM) we provide you with the formal recognition with an annual certificate of achievement or the award of Chartered Marketer status.

Why is CPD important to your employer? Spending the time collecting CPD credits, you will be showing your employer and peers that you are one step ahead of the game, serious about marketing and continuously maintaining your knowledge and skills. Employers require these standards and knowledge to make business decisions based on this, to remain the frontrunner of competition and to address future challenges whilst still meeting business goals.

What do you get? You’ll receive tangible evidence of your commitment and a certificate if you successfully complete a year’s CPD. Dependant on your qualifications and work experience you may even be eligible to work towards Chartered Marketer status. Remember, the CPD programme is only available to members so you must ensure you maintain your CIM membership.

Studying with CIM Academy… You’re already there… If you’re taking a CIM Academy qualification you’re eligible for CPD credits. All you need to do is join the CPD Programme.

“CIM Academy’s organisation and delivery of the modules has been excellent. The structure and syllabus they offer is ideal for providing a learning framework for our staff.”