Digital Diploma in Professional Marketing

Focusing on digital marketing and management the CIM Digital Diploma in Professional Marketing provides the strategic skills required to manage the marketing function.

Who is it for?

This recognised CIM qualification is for marketers aspiring to and currently in operational, supervisory or management roles looking to build their practical skills in digital marketing and broaden their strategic perspective.

The typical profiles of people who might take this qualification often include:

  • Department managers.
  • Functional managers.
  • Product/brand managers.
  • Account managers.
  • Marketing executives.
  • Business development managers.

What you will learn

Digital Strategy For many organisations digital marketing has evolved from a set of tactical actions into a significant element of strategy. This module will provide you with an in-depth consideration of digital marketing capabilities that can be embedded within strategic marketing planning.

Driving Digital Experience Customer behaviour has dramatically changed with the digital revolution. This module provides insights into the digital customer experience. Organisations need to adapt to this changing market and take action to fulfil their strategic needs.

Mastering Digital Channels Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This module drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

Successful completion of three modules will lead to the CIM Digital Diploma in Professional Marketing.

If you wish, you can study for one module at a time, and build up to a qualification later.

Please contact us to discuss the options open to you.

Course content

DIGITAL STRATEGY

Assessment

This module is assessed by an assignment.

Learning outcomes

Digital disruption

  • Understand the strategic implications of the disruptive digital environment.
  • Generate relevant insights into key emerging themes within the digital marketing environment.

Digital planning

  • Develop strategic recommendations in response to the need to acquire, convert and retain customers.
  • Deliver an agile response to changing customer behaviours.

Delivering success

  • Know how to manage and optimise key channels and content within a digitally enhanced strategic plan.
  • Apply key digital measures to analyse social, sentiment, search and site behaviour.

DRIVING DIGITAL EXPERIENCE

Assessment

This module is assessed by an assignment.

Learning outcomes

Customer insights and innovation

  • Generate relevant insights into digital customers
  • Appraise trends and innovation in the digital experience

Digital metrics and analytics

  • Identify and assess digital metrics and analytics
  • Deliver methods for reporting digital performance indicators

The digital user experience

  • Illustrate the customer journey
  • Recommend how to improve the user experience

MASTERING DIGITAL CHANNELS

Assessment

This module is assessed by an assignment.

Learning outcomes

Channel strategy and compliance

  • Describe the strategic options for channel selection
  • Define requirements for legal compliance in digital campaigns

Managing digital channel implementation

  • Demonstrate effective management of digital channels in practice
  • Recommend methods for online community management

Channel conversion optimisation and growth

  • Illustrate how to improve conversion rates for digital channels
  • Appraise current and future channel developments