Certificate in Professional Marketing (existing)

Who is it for?

Junior marketers; senior people, particularly in SMEs, where marketing is only part of what they do; or those in marketing support roles, who undertake marketing activities as part of their job. The typical profiles of people who might take this qualification often include:

  • Marketing assistants.
  • Marketing coordinators.
  • Marketing executives.
  • Marketing managers in SMEs without formal marketing qualifications.
  • Non-marketers with aspirations for marketing.
  • Existing marketers wanting to specialise more.

 

 

Course content

Successful completion of three modules will lead to the CIM Certificate in Professional Marketing. If you wish, you can study for one module at a time, and build up to a qualification later. Please contact us to discuss the options open to you.

The course content is as follows:

Marketing (mandatory)

Assessment

This module is assessed by a two-hour multiple choice question examination.

Learning outcomes

The Marketing concept

  • Understand the role and function of marketing. 
  • Understand what influences customer behaviour.

Analysis and insight

  • Identify factors and trends in the marketing environment and how they affect marketing planning.
  • Identify options for gathering relevant marketing information.

Marketing mix

  • Know the elements of the marketing mix.
  • Apply and adapt the marketing mix to satisfy customer needs.

Integrated Communications (mandatory)

Assessment

This module is assessed by a work-based assignment.

Learning outcomes

Internal marketing

  • Know how to build cross functional relationships.
  • Understand how to harness resources to deliver effective marketing solutions.

Value proposition 

  • Create effective communications to deliver value to customers.
  • Understand product and brand management.

Marketing communications

  • Understand the components of the marketing communications mix.
  • Develop integrated marketing communications.

Customer experience (elective)

Assessment

This module is assessed by a work-based assignment.

Learning outcomes

Customer context

  • Understand the range of different contexts across which marketers operate.
  • Understand the importance of customer expectations.

Customer experience

  • Understand the different dimensions of the customer experience.
  • Deliver activities that enhance the customer experience.

Measuring and monitoring

  • Know how to monitor and measure the customer experience in context.
  • Use metrics to improve future customer experience.

Digital Marketing (elective)

Assessment

This module is assessed by an e-portfolio.

Learning outcomes

The digital landscape

  • Understand the opportunities and challenges presented through the disruptive digital environment.
  • Assess the impact and influence of the dynamic digital environment.

Digital toolkit

  • Know how key digital tools can support and enhance marketing.
  • Understand the relevance of digital platforms and channels in context.

Digital in action

  • Develop digital activities to support and enhance multichannel marketing.
  • Apply the key principles involved in monitoring and measuring digital marketing effectiveness.

Entry requirements

CIM Academy has its own entry criteria and applicants are assessed on an individual basis. This qualification
is the equivalent of the first year of a foundation level degree and we recommend that you have at least one year’s experience working in a marketing or customer service role.

Alternatively, we accept:

  • CIM Level 3 (Introductory) Certificate in Marketing.
  • Any relevant Level 3 qualification.
  • Bachelor’s or Master’s degree from a recognised university.
  • Diagnostic assessment to Level 4.

Our programmes are taught in English, and if English is not your first language, you will also need to provide evidence of at least IELTS Academic Module (6.5)/ Cambridge Certificate of Advanced English (Grade B).

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Bookings and Pricing

Booking

Bookings should be made via the CIM Academy team at CIM – please call us on +44 (0)1628 427240.

Terms & conditions apply.

Virtual (online)- £1,275 + VAT
Exam/Assessment fees- £435
CIM studying membership- £65
Total including VAT= £2,030

What’s included -

  • Tuition costs
  • 24/7 access to CIM Academy Online
  • Student support
  • CIM studying membership for the year
  • Exam and assessment fees

Blended (face-to-face and online)- £1,950 + VAT
Exam/Assessment fees- £435
CIM studying membership- £65
Total including VAT= £2,840

What’s included -

  • Tuition costs
  • 24/7 access to CIM Academy Online
  • Student support
  • CIM studying membership for the year
  • Exam and assessment fees
  • One day face-to-face workshop per module

We take care of the administration for you, leaving you to concentrate on your studies. Additional exam fees may apply to students in non-UK locations.

Not sure if this qualification is right for you? To speak to our team, call us on +44 (0)1628 427240, email us at cimacademy@cim.co.uk or fill out the contact form. 

Contact CIM Academy