Digital Diploma in Professional Marketing (existing)

Focusing on digital marketing and management the CIM Digital Diploma in Professional Marketing provides the strategic skills required to manage the marketing function.

Who is it for?

This recognised CIM qualification is for marketers aspiring to and currently in operational, supervisory or management roles looking to build their practical skills in digital marketing and broaden their strategic perspective.

The typical profiles of people who might take this qualification often include:

  • Department managers.
  • Functional managers.
  • Product/brand managers.
  • Account managers.
  • Marketing executives.
  • Business development managers.

Course content

Successful completion of three modules will lead to the CIM Digital Diploma in Professional Marketing. If you wish, you can study for one module at a time, and build up to a qualification later. Please contact us to discuss the options open to you.

The course content is as follows:

Digital Strategy

Assessment

This module is assessed by an assignment.

Learning outcomes

Digital disruption

  • Understand the strategic implications of the disruptive digital environment.
  • Generate relevant insights into key emerging themes within the digital marketing environment.

Digital planning

  • Develop strategic recommendations in response to the need to acquire, convert and retain customers.
  • Deliver an agile response to changing customer behaviours.

Delivering success

  • Know how to manage and optimise key channels and content within a digitally enhanced strategic plan.
  • Apply key digital measures to analyse social, sentiment, search and site behaviour.

Driving Digital Experience

Assessment

This module is assessed by an assignment.

Learning outcomes

Customer insights and innovation

  • Generate relevant insights into digital customers
  • Appraise trends and innovation in the digital experience

Digital metrics and analytics

  • Identify and assess digital metrics and analytics
  • Deliver methods for reporting digital performance indicators

The digital user experience

  • Illustrate the customer journey
  • Recommend how to improve the user experience

Mastering Digital Channels

Assessment

This module is assessed by an assignment.

Learning outcomes

Channel strategy and compliance

  • Describe the strategic options for channel selection
  • Define requirements for legal compliance in digital campaigns

Managing digital channel implementation

  • Demonstrate effective management of digital channels in practice
  • Recommend methods for online community management

Channel conversion optimisation and growth

  • Illustrate how to improve conversion rates for digital channels
  • Appraise current and future channel developments

Entry requirements

CIM Academy has its own entry criteria and applicants are assessed on an individual basis. This qualification is the equivalent of the final year of a full degree and we recommend that you have at least two years of experience working in a marketing role.

Alternatively, we accept:

  • CIM Level 4 Professional Certificate in Marketing.
  • CIM Level 4 Certificate in Professional Marketing.
  • Any relevant Level 4 qualification.
  • Foundation Degree in Business with Marketing.
  • Bachelor’s or Master’s degree from a recognised university – one-third credits related to marketing content.
  • Diagnostic assessment to Level 6.

Our programmes are taught in English, and if English is not your first language, you will also need to provide evidence of at least IELTS Academic Module (6.5)/ Cambridge Certificate of Advanced English (Grade B).

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Bookings and Pricing

Bookings should be made via the CIM Academy team at CIM – please call us on +44 (0)1628 427240.

Terms & conditions apply.

Virtual (online)- £1,395 + VAT
Exam/Assessment fees- £555
CIM studying membership- £65
Total including VAT= £2,294

What’s included -

  • Tuition costs
  • 24/7 access to CIM Academy Online
  • Student support
  • CIM studying membership for the year
  • Exam and assessment fees

Blended (face-to-face and online)- £2,175 + VAT
Exam/Assessment fees- £555
CIM studying membership- £65
Total including VAT= £3,230

What’s included -

  • Tuition costs
  • 24/7 access to CIM Academy Online
  • Student support
  • CIM studying membership for the year
  • Exam and assessment fees
  • One day face-to-face workshop day per module

We take care of the administration for you, leaving you to concentrate on your studies. Additional exam fees may apply to students in non-UK locations.

Not sure if this qualification is right for you? To speak to our team, call us on +44 (0)1628 427240, email us at cimacademy@cim.co.uk or fill out the contact form. 

Contact CIM Academy