Diploma in Professional Marketing (existing)

Who is it for?

This recognised CIM qualification is ideal if you are aspiring to and currently in operational, supervisory or management roles looking to build your practical skills and broaden your strategic perspective. The typical profiles of people who might take this qualification often include:

  • Department managers.
  • Functional managers.
  • Product/brand managers.
  • Account managers.
  • Marketing executives.
  • Business development managers

 

 

Course content

Successful completion of three modules will lead to the CIM Diploma in Professional Marketing. If you wish, you can study for one module at a time, and build up to a qualification later. Please contact us to discuss the options open to you.

The course content is as follows:

Strategic Marketing (mandatory)

Assessment

This module is assessed by a three hour examination that is a based on a marketing plan that you have previously prepared for your organisation.

Learning outcomes

Situation Analysis

  • Understand how to analyse an organisation’s current and future external environment.
  • Understand how to analyse an organisation’s current and future internal environment.

Planning

  • Analyse relevant information to recommend and inform strategic decision making.
  • Develop a strategic marketing plan to realise organisational objectives.

Implementation and control

  • Manage resources to deliver the strategic marketing plan.
  • Monitor, measure and adapt the marketing plan for continuous improvement.

Mastering Metrics (mandatory)

Assessment

This module is assessed by a work-based assignment.

Learning outcomes

Metrics and analytics

  • Understand the role of marketing metrics.
  • Understand the significance of different analytical techniques across a range of market contexts.

Measuring effectiveness

  • Know the relevant measures of marketing performance.
  • Apply marketing metrics to establish the effectiveness of marketing activities.

Analytics for decision making

  • Understand appropriate sources of data for marketing analysis.
  • Utilise various analytics tools and techniques for marketing insight and strategic decision making.

Driving Innovation (elective)

Assessment

This module is assessed by a work-based assignment.

Learning outcomes

Entrepreneurial marketing

  • Understand the relationship between marketing and entrepreneurship.
  • Implement an entrepreneurial response to change and to delivering marketing solutions.

Innovation

  • Understand the key factors that facilitate and nurture innovation in organisations.
  • Apply principles of innovation throughout the marketing function.

The marketing champion

  • Understand the role of internal marketing.
  • Implement marketing-led organisational change.

Digital Strategy (elective)

Assessment

This module is assessed by a work-based assignment which is broken down into three tasks: research, plan and report.

Learning outcomes

Digital disruption

  • Understand the strategic implications of the disruptive digital environment.
  • Generate relevant insights into key emerging themes within the digital marketing environment.

Digital planning

  • Develop strategic recommendations in response to the need to acquire, convert and retain customers.
  • Deliver an agile response to changing customer behaviours.

Delivering success

  • Know how to manage and optimise key channels and content within a digitally enhanced strategic plan.
  • Apply key digital measures to analyse social, sentiment, search and site behaviour.

Entry requirements

CIM Academy has its own entry criteria and applicants are assessed on an individual basis. This qualification is the equivalent of the final year of a full degree and we recommend that you have at least two years of experience working in a marketing role.

Alternatively, we accept:

  • CIM Level 4 Professional Certificate in Marketing.
  • CIM Level 4 Certificate in Professional Marketing.
  • Any relevant Level 4 qualification.
  • Foundation Degree in Business with Marketing.
  • Bachelor’s or Master’s degree from a recognised university – one-third credits related to marketing content.
  • Diagnostic assessment to Level 6.

Our programmes are taught in English, and if English is not your first language, you will also need to provide evidence of at least IELTS Academic Module (6.5)/ Cambridge Certificate of Advanced English (Grade B).

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Bookings and Pricing

Bookings should be made via the CIM Academy team at CIM – please call us on +44 (0)1628 427240.

Terms & conditions apply.

Virtual (online)- £1,395 + VAT
Exam/Assessment fees- £555
CIM studying membership- £65
Total including VAT= £2,294

What’s included -

  • Tuition costs
  • 24/7 access to CIM Academy Online
  • Student support
  • CIM studying membership for the year
  • Exam and assessment fees

Blended (face-to-face and online)- £2,175 + VAT
Exam/Assessment fees- £555
CIM studying membership- £65
Total including VAT= £3,230

What’s included -

  • Tuition costs
  • 24/7 access to CIM Academy Online
  • Student support
  • CIM studying membership for the year
  • Exam and assessment fees
  • One day face-to-face workshop day per module

We take care of the administration for you, leaving you to concentrate on your studies. Additional exam fees may apply to students in non-UK locations.

Not sure if this qualification is right for you? To speak to our team, call us on +44 (0)1628 427240, email us at cimacademy@cim.co.uk or fill out the contact form. 

Contact CIM Academy