Foundation Certificate in Marketing (existing)

Who is it for?

For people of all ages and stages of their career. Ideal for managers in non-marketing functions, entrepreneurs, apprentices and those starting out in a marketing career.

This recognised CIM qualification is ideal if you are working in a marketing support role, or are looking to move into marketing.

Course content

Successful completion of two modules will lead to the CIM Foundation Certificate in Marketing.

The course content is as follows:

Marketing Principles (Mandatory)

Assessment

This module is assessed by a multiple choice examination.

Learning outcomes

Discovering marketing

  • Describe the role and function of marketing within organisations.
  • Explain the factors that influence consumer behaviour.

The marketing environment

  • Identify the key components of the marketing environment.
  • Know how to collect relevant information about the marketing environment.

The marketing mix

  • Describe the concept and elements of the marketing mix.
  • Know how the marketing mix is applied in different contextual settings.

Customer Communications (Elective)

Assessment

This module is assessed by a work-based project.

Learning outcomes

Who are customers?

  • Have an understanding of different types of customer.
  • Understand the nature and importance of customer relationships.

Communicating with customers

  • Know the purpose and process of marketing communications.
  • Understand the range of different marketing communications tools available.

Creating a marketing communications campaign

  • Be able to create and outline marketing communications campaign.
  • Be able to implement the marketing communications campaign.

Digital Essentials (Elective)

Assessment

This module is assessed by an assignment based on a given scenario and an organisation of choice.

Learning outcomes

The module comprises six learning outcomes and each learning outcome will be covered by the related assessment criteria. By the end of this module you should be able to:

  • Understand what is meant by digital marketing.
  • Understand the key factors that influence the digital consumer.
  • Understand the key digital marketing communications tools.
  • Understand how to develop digital marketing content.
  • Be able to develop digital marketing campaigns.
  • Understand methods of measuring digital marketing campaigns.

Entry requirements

It is not necessary to have any previous experience or knowledge of marketing and you can choose to study in a way that suits your requirements and availability. 

Our programmes are taught in English, and if English is not your first language, you will also need to provide evidence of at least IELTS Academic Module (6.5)/ Cambridge Certificate of Advanced English (Grade B).

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Bookings and Pricing

Bookings should be made via the CIM Academy team at CIM – please call us on +44 (0)1628 427240.

Virtual (online)- £620 + VAT
Exam/Assessment fees- £210
CIM studying membership- £65
Total including VAT= £1,019

What’s included -

  • Tuition costs
  • 24/7 access to CIM Academy Online
  • Student support
  • CIM studying membership for the year
  • Exam and assessment fees

Blended (face-to-face and online)- £1,000 + VAT
Exam/Assessment fees- £210
CIM studying membership- £65
Total including VAT= £1,475

What’s included -

  • Tuition costs
  • 24/7 access to CIM Academy Online
  • Student support
  • CIM studying membership for the year
  • Exam and assessment fees
  • One day face-to-face workshop per module

We take care of the administration for you, leaving you to concentrate on your studies. Additional exam fees may apply to students in non-UK locations.

Not sure if this qualification is right for you? To speak to our team, call us on +44 (0)1628 427240, email us at cimacademy@cim.co.uk or fill out the contact form. 

Contact CIM Academy