Diploma in Professional Digital Marketing

A CIM qualification at Level 6 develops your strategic marketing skills enabling you progress your marketing career and perform professionally at a management level.

Who is it for?

For marketing managers and marketers working in operational and supervisory roles, who are looking to progress their strategic and management skills. You can choose between two qualifications to suit your individual career path. Equivalent level to an undergraduate degree.

What you will learn

Marketing and Digital Strategy (Mandatory) This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.< br/> You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels.< br/> Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

Digital Optimisation (Mandatory) For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.

The Digital Customer Experience (Elective) Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation.

To achieve the Diploma in Professional Marketing, you’ll need to gain a pass in both mandatory modules and one elective module. 

If you wish, you can study for one module at a time, and build up to a qualification later.

Please contact us to discuss the options open to you.

Course content

Marketing and Digital Strategy

Assessment: Assignment

• The assessment will require submission of an assignment based on a theme and an organisation of choice. 

Learning Outcomes

Unit 1: Situation Analysis

• Understand how to analyse an organisation’s current and future internal and external environments (15%)
• Interpret relevant information and insights to recommend and inform strategic decision making (15%)

Unit 2: Planning

• Develop marketing objectives and strategy to deliver organisational objectives (20%)
• Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives (20%)

Unit 3: Implementation and Control

• Define the resources required to deliver the strategic marketing plan (15%)
• Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement (15%)

Digital Optimisation

Assessment: Assignment

• The assessment will require submission of an assignment based on a theme and an organisation of choice.

Learning Outcomes

Unit 1: Digital Insights
• Understand the strategic implications of the changing digital environment on organisations
• Interpret relevant insights from the wider digital environment

Unit 2: Digital Optimisation
• Develop responses to changing stakeholder needs and behaviours
• Develop a conversion optimisation plan

Unit 3: Digital Analytics, Monitoring and Measurement
• Assess digital metrics and analytics
• Apply key digital measures to analyse optimisation

The Digital Customer Experience

Assessment: Assignment

• The assessment will require submission of an assignment based on a theme and an organisation of choice.

Learning Outcomes

Unit 1: Channel Selection and Customer Insights

• Assess the strategic options for channel selection (15%)
• Understand relevant insights into digital customers (15%)

Unit 2: Managing Channels

• Understand how digital channels are managed effectively in practice (15%)
• Define requirements for legal compliance in digital campaigns (15%)

Unit 3: Digital Customer Experience

• Understand the customer journey (20%)
• Develop plans to improve the user experience (20%)

Not sure if this qualification is right for you? To speak to our team, call us on +44 (0)1628 427240, email us at cimacademy@cim.co.uk or fill out the contact form. 

Contact CIM Academy