Foundation Certificate in Professional Digital Marketing

A CIM qualification at Level 3 provides you with the essential skills needed to enter the marketing industry and be able to perform professionally in a support level role within the workplace.

Who is it for?

Perfect for those new to junior marketing roles or aspiring to enter the industry and looking for the perfect introduction to marketing. You can choose between two qualifications to suit your individual career path.

What you will learn

Marketing Principles (Mandatory) This module provides an understanding of the key concepts and terminology used in marketing. On completion of the module, you will have a knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour. You will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment. Finally, you will be able to outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.

Digital Fundamentals (Elective) This module provides an introduction to the main aspects of digital marketing. On completion of the module, you will have an appreciation of the impact that digital technology has had on marketing activities and its effect on customers. You will have an understanding of the digital marketing tools available, how those tools can be used and how to develop digital marketing content. Finally, you will know how to develop digital communications campaigns and how the effectiveness of those campaigns can be measured.

To achieve either qualifications at Level 3, you’ll need to gain a pass in both the mandatory and elective modules.

If you wish, you can study for one module at a time, and build up to a qualification later.  

Please contact us to discuss the options open to you.

Course content

Marketing Principles

Assessment: Examination

• The examination will comprise multiple- choice questions to be completed in a controlled assessment.

Learning Outcomes

Unit 1: Discovering Marketing

• Know the role and function of marketing within organisations (15%)
• Understand the factors that influence customer behaviour (15%)

Unit 2: The Marketing Environment

• Identify the key components of the marketing environment (20%)
• Identify how to collect relevant information about the marketing environment (15%)

Unit 3: The Marketing Mix

• Understand the concept and elements of the marketing mix (20%)
• Understand the application of the marketing mix in different contextual settings (15%)

 

Digital Fundamentals

Assessment: Portfolio/Assignment

• The assessment will require submission of a portfolio/assignment based on a theme and an organisation of choice.

Learning Outcomes

Unit 1: Fundamentals of Digital Marketing

• Understand the impact of digital technology on marketing activities (15%)
• Understand the effect of digital technology on customers (15%)

Unit 2: Digital Marketing Tools

• Understand the use of digital marketing tools (20%)
• Outline the development of digital marketing content (20%)

Unit 3: Developing Digital Communications Campaigns

• Know how to develop digital marketing communications campaigns (20%)
• Understand how to measure digital marketing communications campaigns (10%)

Not sure if this qualification is right for you? To speak to our team, call us on +44 (0)1628 427240, email us at cimacademy@cim.co.uk or fill out the contact form. 

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